Welcome to my digital canvas
Hi! I’m Mackenzie Hajjar, a Public Relations major at Texas Tech University, graduating in May 2026. This portfolio is a reflection of my passion for strategic communication, digital media, and creative storytelling.
Inside, you’ll find a collection of work that spans across my experience with RaiderComm, Texas Tech’s student-run PR agency, my social media marketing internship at Social View Agency, and various personal brand campaigns I’ve developed and executed. Each project showcases my ability to craft compelling narratives, build engaging content, and connect with audiences in meaningful ways.
My skills
As a Public Relations major at Texas Tech University, I’ve developed a strong foundation in strategic communication, media relations, and digital content creation. My hands-on experience with RaiderComm, the university’s student-run PR agency, has sharpened my skills in campaign planning and client collaboration. Through my internship at Social View Agency, I gained valuable insights into social media marketing, analytics, and brand engagement. Additionally, my personal brand campaigns have allowed me to explore creative storytelling and influencer-style content, showcasing my ability to connect with audiences across platforms. Together, these experiences reflect my versatility, creativity, and readiness to thrive in the dynamic world of PR.
Recent projects
My recent design work reflects a blend of creativity, strategy, and brand storytelling. Whether developed for clients at RaiderComm, during my internship at Social View Agency, or as part of my personal brand campaigns
Socials